December 21, 2009

What customers “want”

Filed under: Business — Tags: , — bilbo @ 10:19 am

I have dealt with this for a long time. It often equates to “Wow! That would be cool!!” It is invariably true and honest. Unfortunately, it also seldom equates into a viable product. This is not a recrimination but it is an observation. I have had some very vocal customers insist that a supers game would be a great thing using Iridium. So, I made Supers Inc and it paid for itself but that is about it. Now, you might say, “Well, you made a sucky game…” and that may be so however, this was the game that these customers helped make, the setting they were interested in, and the one they bought when it was done. The point being, what customers say they want is not always a viable product for a company.

It follows then that the company may pass on it. This is not because they do not “listen to their customers” but more that they do, but they just do not think they can make a go of that product in the genre/system/niche described. I sometimes think folks are not aware of this and it then generates ill will that really does not exist.


  1. Exactly! For instance, I’m still waiting for the Mayan suppliment to Roma Imperious. I may be the only one waiting for it though, so I’m not exactly holding my breath. I don’t blame you for only attempting to make games that you believe to be viable in the marketplace. After all, you are in business to make money. I realize that my wants are not always commercially viable, so I don’t begrudge you, or any other game company, for “not listening to me”. Unfortunately, there are those that do harbor some ill will, but I don’t think that is something you can do anything about.

    Comment by scott — December 21, 2009 @ 11:55 am

  2. Yep! 100% with you, Bill. “That sounds like an awesome idea that I would never do!” in my response.


    Comment by clash bowley — December 21, 2009 @ 4:25 pm

  3. Good point there, I am guessing that the fans involved with the supers game were of (clearly) a limited number,
    hats off to you though, you took a risk and gave them what they want, even though it sounds like you werent rewarded for your time and effort (Breaking even isnt getting paid really)

    so, well done you but I totally understand that you cant just let the fans dictate, I agree you need to make a profit to continue in business

    Comment by Alan HUme — December 22, 2009 @ 2:39 am

  4. To be sure guys, the point to the above post is that you should listen to your customers but there are things that are viable to do and some that are not. Sometimes customers can see that and at ther times they cannot. I do not doubt it is a genuine desire, there just may not be a demand.:(

    Comment by bilbo — December 22, 2009 @ 9:12 am

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